Don't Forget to Brush! Colgate Ad

Take a look at the images. They are part of an ad campaign for Colgate, which in an interesting way reminds kids to brush their teeth! The stick carrying the ice cream is shaped like a toothbrush. The stick is revealed, which reads 'Don’t forget' with the Colgate logo, after someone ends the ice cream. Nice way to remind kids to brush their teeth. What you say?

The ad was done by advertising agency 'Y&R Bangkok' of Thailand. Colgate normally gives out small product samples at annual events like 'Oral Health Month' to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected samples.

Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. One consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals 'Don’t forget' with the Colgate logo. The simple message effectively reminded consumers to brush their teeth.