Mar 1, 2010

"Hell Met" without 'Helmet' ad

A bike helmet protects a rider from serious head injury in a collision. That's why it is always recommended that you wear a helmet while riding a bike. And if you don't, you will get an experience of hell sooner or later. This is what the following advertisement tries to tell you. On the left it shows a common helmet and on the right it shows the bruised and stitched face of a road accident victim. To avoid this, wear a helmet. This cleverly prepared ad copy perfectly delivers the message. What you say?

Wear Helmet


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