In order to improve the image of the nuclear power industry, Russia has come up with unique idea - an online beauty pageant! Called as 'Miss Nuclear Reactor 2009', the beauty pageant have 200 female participants, who are in some way connected to the nuclear power business.
With the help of the beauty pageant, organizers are trying to prove that women who work within the industry have beauty as well as brains. The contestants complain that people assume they have been mutated in some way by radiation as they work in the nuclear power industry.
The nuclear industry officials have confirmed that interest in the field has shot up since the competition began. So, the idea works?