Aug 18, 2007

Worst Translation of Slogan

Slogans or catch-lines are very very important for advertisers. Sometimes, it decides the success of the whole campaign. Take a look at some of the worst Advertising slogans from around the world.

Parker Pen came up with a strange slogan, when they marketed a ball-point pen in Mexico. It were supposed to have read, "It won't leak in your pocket and embarrass you." But the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant."

Pepsi's famous "Come Alive With the Pepsi Generation" slogan was translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese.

Via Moronland


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