May 12, 2008

Inviting Thousands to Play Golf

A big mistake in marketing? Ticket service of Virgin Trains invited thousands of their customers to a day at a golf resort event. But, soon they realized that it was intended only for a small group of people. The ticket service has now apologized to their customers for their big mistake.

TheTrainline sent an e-mail inviting recipients to an event at The Grove Golf Resort Hotel in Hertfordshire. The offer was intended only for the 75 members of its first class Traveller club. But, ue to some mistakes the offer went out to tens of thousands of their customers.

So, a second e-mail from Virgin Trains apologized for the mistake and offered customers the chance to win some tickets to the event.

The email read: "We realise that we might have got you all excited about the prospect of a day at The Grove, and would like to offer you the chance to win one of three places at this event."

A spokesman said: "This was a genuine mistake. We think it should have been reasonably obvious but we acted quickly to apologise. Part of that apology is the draw to win tickets to the event."


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