WWF Rainforest Print Ad

A simple but meaningful print ad for World Wildlife Fund (WWF). It tries to depict the scene after felling of trees in rain forest and says: "250 000 hectares of rainforest are mown down every week. Preserve forests by only buying wood that carries the FSC label."

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon