All 500 women working in the firm's headquarters were encouraged to wear only camisoles and knickers - much to the excitement of their male colleagues. More than 90% of female workers reportedly went along with the spirit of the day and worked in their underwear.
Zhang Yufeng, 32, a mother of two, admitted: "I have been on a strict diet to get ready for the day. When I was trying on my outfit at home, my husband told me I should dress like this every day."
Huang Bihui, PR manager of the company, explained: "We introduced eight new camisoles into market and sold more than 20,000 in less than two months so we named the 21st as Camisole Day." Link