The collection had belonged to Gustavo Villoldo, 71, a former CIA operative who helped hunt Guevara down in the jungles of Bolivia in 1967 and who claims he cut off the lock before burying the guerrilla fighter with two of his comrades.
There was media speculation that Venezuelan President Hugo Chavez, a leftist who greatly admires the iconic Guevara, would bid for the items. But, the hair was auctioned with a few related items to Butler in one batch.
"Butler ... is thrilled to own items from Che (and) will display them in his store," said Kelley Norwine, vice president of marketing for Heritage Auction Galleries, which auctioned the mementos.
Ernesto "Che" Guevara was captured by CIA-backed Bolivian soldiers on October 8, 1967 and shot dead the next day in a schoolhouse. Some remains believed to be his were dug up decades later and taken to Cuba. Link