Adidas Gigaride Technology

This print ad campaign for Adidas was prepared by Nonbox, to compliment a series of television commercials for the Gigaride Technology that promises "Unstoppable Cushioning." The ad agency had to work from an existing creative concept showcased in a series of 30-second television commericials. It was difficult to make a print ad from an existing television ad. But the Creative Director, Steve Flood, Illustrator, Marc Gabbana and Designer, Matt Davis did it. Really a creative ad, like the technology!