Take a look at the prints of an interesting ad campaign made for Swiss Maid Calci Yum Squeezables in New Zealand. It says 'Made To Be Squished'. As it was done for a dairy product, it featured a mouldable Friesian cow in four different situations. The situations were: on the ground in front of a roller, on the railway tracks in front of a train, in the ring with a wrestler and on the end of a line of cars waiting to be smashed by a Big Wheels vehicle. It was done by ad agency Colenso BBDO of New Zealand. A very interesting campaign. What you say?